Youngevity International (YGYI) Announces New Partnership with Lisa Bearnson

Lisa Bearnson Joins Youngevity® as Celebrity Brand Ambassador

San Diego, CA - April 2, 2015 – Youngevity® Essential Life Sciences, a wholly-owned subsidiary of Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced that the founding editor of Creating Keepsakes scrapbook magazine, author of thirteen books, HSN guest host, and mother of five, Lisa Bearnson, has joined Youngevity® as its new celebrity brand ambassador, serving as the spokesperson for Youngevity’s memory keeping product category, which includes Heritage Makers™ and Our Memories for Life™.

Lisa Bearnson has been featured in People Magazine and has appeared on “The Oprah Winfrey Show”, “Weekend Today”, “Home Matters”, and the “American Baby Show”. Lisa was also a finalist for the Ernst & Young Entrepreneur of the Year Award for the State of Utah. Prior to founding Creating Keepsakes, Lisa served for seven years as the editor-in-chief of WordPerfect® Magazine. Lisa Bearnson also appeared on the QVC show “Creating Keepsakes Scrapbooking” for 11 years and has appeared throughout the country on various television and radio shows, as well as in some of the nation’s top newspapers and magazines, helping scrapbook enthusiasts to learn how to take better photographs and preserve wonderful memories.

Lisa Bearnson stated, "I am thrilled to join Youngevity as its Brand Ambassador and pleased to serve as the spokesperson for its memory keeping category. I love Youngevity products. I use them, my family and friends use them and I am delighted to be able to share with people the reality of what Youngevity can do for them, both personally and professionally. She added, “Anthology by Lisa Bearnson” is a comprehensive line of scrapbooking and papercrafting products that we expect will be available late Summer 2015! It is being designed as a collection of fresh, fashion-forward designs founded on the principle that quality scrapbooking and memory keeping does not have to be difficult...and I can't wait for you to see it!"

“We are very pleased to welcome Lisa Bearnson into the Youngevity family,” said Steve Wallach, Chief Executive Officer of Youngevity International. “We believe this partnership with Lisa has come at the perfect time and we plan to leverage her industry knowledge, experience, and passion for this product category to help grow this Youngevity business segment. Since our strategic acquisition of Heritage Makers back in 2013 we have experienced a growing demand for this product category. Lisa will have a keen focus on training and motivating our distributors and customers that have an interest in scrapbooking as well as assist in the development and marketing of products in this space.”

TO LEARN MORE ABOUT OUR HERITAGE MAKERS SCRAP-BOOKING AND MORE, JUST CLICK HERE

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and include statements regarding the expected contribution of Lisa Bearnson, the anticipated release date of “Anthology by Lisa Bearnson”, our plans to develop and market products in the scrapbooking space and our Company’s growth. These statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, many of which are difficult to predict, such as our ability to grow the scrapbooking product category through the contribution of Lisa Bearnson, the Company’s future growth and the risk factors discussed in our recently filed Annual Report on Form 10-K for the year ended December 31, 2014. Copies of this filing is available at www.ygyi.com. All trademarks and logos referenced herein belong to their respective companies. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Youngevity International, Inc.
Investor Relations
John Zervas
800-982-3189 X 6509


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