San Diego, CA – June 1, 2015 – Youngevity International, Inc. (OTCQX: YGYI), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, is pleased to provide an update on its wholly-owned subsidiary, the MK Collaborative, which offers couture line of women’s apparel and jewelry for exceptional value. Additionally, we utilize cutting-edge technology through a superior e-commerce platform providing our distributors the opportunity to engage and influence their network through their own e-boutique website.
The MK Collaborative (“MK Collab”) business has not only expanded Youngevity into a new product category, but more importantly, has diversified the company’s distributor and consumer base. Although several long time fashion conscious Youngevity Distributors have grown their marketing presence simply by adding the MK Collab platform, this richly immersive e-commerce selling system is widening the appeal of Youngevity’s business opportunity to new consumers as well. Young Professional women, fashion forward shoppers, and a number of celebrities have found their way to the MK Collab.
"I’m so proud to be part of such a big platform that will redefine how we buy and sell products. It’s a victory for the consumer, entrepreneur, and the mom-trepreneur who can simply shop, share, and earn! WOOHOO!" said Vicki Gunvalson, reality star, “Real Housewives of Orange County”.
“As an actress and businesswoman, I’m often approached to endorse or promote a company’s products or services. I take my fans and social networks seriously and I would never do anything that placed their trust in me at risk. Because I personally knew Marisa for years and the extraordinary quality of her designs, I was compelled to join this exciting movement, particularly because of the MK Collab e-boutique business and potential it represents. I see this as win-win for both the consumer as well as the aspiring fashion entrepreneur!,” said Kimberlin Brown, Daytime Emmy Nominated for Outstanding Supporting Actress in a Drama Series, “The Young and The Restless” and “The Bold and the Beautiful”.
Celebrity Fashion Designer, Marisa Kenson, said, “I am thrilled to have collaborated with Youngevity to launch the MK Collabto empower and support women in realizing their dreams of not only wearing comfortable and fashionable clothing, but also owning a piece of the multibillion dollar fashion business. I am equally proud that the MK Collab is set apart by the competitive advantage provided by our unique ability to direct source our design and manufacturing process”, added Ms. Kenson.
“We are bullish on the capabilities of the MK Collaborative e-commerce marketing system which is built on best-in-class technology and monitored by our own in-house team of professionals to create an exceptional online shopping experience for our growing community of women distributors and customers,” said David Briskie, CFO of Youngevity, whose background includes eighteen years in the apparel and accessories market. “The MK Collab leverages technology to offer a unique entrepreneurial platform and creates a dynamic user friendly shopping experience that is attracting fashion entrepreneurs and celebrities alike.”
Mr. Briskie, continued, “Youngevity is setting itself apart in the direct selling industry through our acquisition strategy and integration of distributor and consumer databases with various product lines.
Steve Wallach, CEO of Youngevity stated, “The MK Collaborative leverages Youngevity’s mineral makeup and skin care products creating incremental sales. We look forward to the same thing taking place through our recent acquisition of Mialisia, a patent-pending, direct-sales jewelry company. This will be yet another example of how our business combination strategy drives sales through other segments of the business, further fueling our growth.”
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About Youngevity International, Inc.
Youngevity International, Inc., (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. The Company was formerly known as AL International, Inc. and changed its name to Youngevity International, Inc. in July 2013.
Safe Harbor Statement
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements include statements about the platform redefining how we buy and sell products and the ability of the MK Collab platform to widen the appeal of our business opportunity These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to successfully integrate MK Collaborative into our company and our ability to continue our growth and other risks outlined under “Risk Factors” in our Annual Report on Form 10-K for its fiscal year ended December 31, 2014 and those risks discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.
Youngevity International, Inc.
800-982-3189 X 6509
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